DESIGNING
FOR TOMORROW

This collection was inspired by the ‘Annunaki’. These creatures are half god, half human, and they inhabit the planet of Niburu. Long ago, some of them traveled to Earth, where mankind was born out of the Annunaki’s DNA. The first Annunaki were enormous, intellectual and spiritual, as evidenced by the shape of their skulls. Over time, they shrunk and deformed, because human society became more and more individualistic and materialistic.

Today, after 3600 years, the Annunaki make the trip back to Earth to satisfy their curiosity. They want to see what has become of humanity and the last remnants of their Queen.

The first Jasna Rok collection, ‘The Annunaki’, was shown at Incufashion in Antwerp and exhibited at the Museum Boijmans Van Beuningen in Rotterdam, where it was awarded ‘The future of fashion’ audience prize. Together with hair artist Cindy Verberk, Jasna Rokegem did a photo series with which they won the Belgian STEP IN award for hairdressers. Their collaboration has ever since been picked up by, and published in, many magazines.

Jasna Rok won ‘The future of fashion’ audience prize for her first collection ‘The Annunaki’, which caught the attention of The Suicide Club, Rotterdam’s first rooftop bar. They wanted to stand out and were looking for personalised workwear that would contribute to their identity and branding. Together with The Suicide Club, Jasna Rok created a total experience both for the clients and the staff. The clothing is not only highly recognisable, but it’s also water and dirt-repellent thanks to its protective coating.

Manhattan, eat your heart out, because The Suicide Club is the go-to place for an exquisite night out.  This sky bar with international allure not only treats its clients to beautiful views of the International Harbour; the terrace is also the perfect spot to gaze at the gorgeous Central Station and down the towering lights of the Weena and the Central District.

Head chef Marnix Benschop is known for his outspoken flavors. He is on a mission never to serve anything dull or boring. In his opinion, the city has enough mediocre dining options already.

Panamarenko has been appointed as the ambassador of the art festival K@RK, a benefit to raise money for the Red Cross Flanders. His wife Eveline Hoorens, who has her own coffee roasting factory, seized the opportunity to create a true Coffee Experience together with Melitta. Jasna Rok added a spark of futurism to the project, in the shape of … clothes for three futuristic coffee ladies who board a spaceship called ‘Ferro Lusto’*, commanded by time traveler Eveline Hoorens. Together they go to the future to show how today’s coffee is made. The process involves a holy trinity, and a centuries-old family secret …

Eveline Hoorens immediately felt something for Panamarenko. Their love, her coffee and his art run like a thread through Jasna Rok’s Panamarenko Coffee Couture. Hoorens Coffee was founded in 1928 by grandfather Jozef Hoorens, who created a real family business where quality rules over quantity.

Panamarenko is an exceptional and unclassifiable figure in contemporary art, who has been described as ‘one of the great creators of the end of the century’. Artist, engineer, poet, but also a physicist, inventor and visionary, he has been exploring space, movement, flight, energy, and the force of gravity for more than thirty years. His work, which merges art and technological experiments, takes many forms: airplanes, flying carpets, cars, flying saucers, submarines and birds. These are all spectacular structures of strange beauty, both playful and inspiring.

*’Ferro Lusto’ is one of Pana’s most famous works; a magnetic spaceship.